Podcasting is a powerful marketing arm for your brand, and its power is unsurpassed. While downloads matter, the secret sauce to podcasting starts with a conversation. As a podcaster, you have the forum to engage in conversations with thought leaders and experts in your field. Without a podcast, the door quite possibly will be closed. The overarching reach for a podcast is mindboggling. And as an entrepreneur, you have the power to cast your brand into the universe and ultimately attract a new consumer base.