Hi, I’m Divya! I’m a lawyer, an aspiring actor, and a content creator. I never thought I’d be a content creator but it just happened. During lockdown like everyone else I ran out things to do and was not in the best head space. I started filming videos to distract myself but never had the courage to post them. I would post and delete the videos immediately.

However today, filming is like therapy sometimes. It’s often an escape and I can’t believe it’s my job now.

I have used a couple of my own reels as case studies to show you my approach to content!

Reel 1: Get ready with me reel

I conceptualized this reel keeping in mind, that I have to show my audience what I’m wearing for the day but at the same time keeping it personal while talking throughout the reel.

Here is my approach to this reel!

1. To incorporate and mix two genres of content creation - fashion and relatability.
2. The more people find your content relatable, the more they get to know you through it.
3. Relatability would help build a bond and long-term relationship with the audience.
4. To make sure to have a more realistic approach than the traditional influencer approach.
5. To showcase how things actually rather than bringing forward a false notion of everything being put together and having a perfect life.

And you can watch the final result here!

No comments on Instagram: "I absolutely love this top 🧚 Top- @urbanic_in . . . . #reels #reelsinstagram #reelitfeelit #explorepage #trending #fyp #urbaniccampussquad"

Reel 2: Skit based reel