<aside> 📰 Traditional PR is at the core of our STORYTELLING. We love amplifying brand’s story further via Experiential PR and Digital PR.

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PR with a Human Touch 💖

The largest celebration of Japanese Culture, the best of Music and Food in Namma Uru. Enough said. It had to be in the newspapers! 😉

Client Brief 📜

🚀 Standalone stories - 3

🚀 Press Release - 1

🚀 Radio - Interview and jingle slots

🚀 Post-event coverage - 1

Here’s what went down 👇

Standalone Stories ✍️

• Speil Times: Bangalore to host Atsumaru Euphoria, a Japanese Cosplay Fest in India
• IGN India: Anime and J-Culture Fans in Bangalore Shouldn’t Miss the Atsumaru Euphoria Event This Weekend
• The New Indian Express (Indulge): Atsumaru Euphoria captures the essence of Japan
• Anime India: Atsumaru – India’s Biggest Japanese Culture Event
• The Hindu: What’s on in Bengaluru this weekend

• Print Edition:

  combinepdf final-6.pdf

Additional Proactive Pickups ♠️

• Flipboard: Anime and J-Culture Fans in Bangalore Shouldn’t Miss the Atsumaru Euphoria Event This Weekend
• All Things Anime: Atsumaru – O maior evento de cultura japonesa da Índia
• The Times Bureau: Atsumaru Euphoria is scheduled to launch its second experiential festival on October 29th . The festival will celebrate Anime, Manga, and Gaming culture by bringing together Anime, Manga, and Gaming enthusiasts
• Business Fortnight: Atsumaru - India’s Largest Celebration of Japanese Culture
• The Federal: Atsumaru Euphoria is happening at Bengaluru’s The Hub rooftop

Radio Indigo FM🗣️

<aside> 📢 PR is so much more than getting an article placed. We also measure PR based on the impact created offline, whose echoes are heard online. Which is why we executed RADIO as a platform to deliver the messaging to the community at large! 🤗

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We intensified our advertising on Radio and delivered 70 ad spots scattered over the last 5 days, right before the event!