1) What Notion Agents can do (marketing-relevant)
Notion Agents work best when you treat them like operators inside your marketing system: they do multi-step work (create, organize, update trackers), not just copywriting.
They can:
- Create and edit pages (briefs, launch docs, post-mortems)
- Build and edit databases (campaign trackers, calendars, pipelines)
- Search across your workspace and connected tools like Google Drive and Gmail
- Analyze data and produce summaries and insights
2) The core principle: databases first, agent second
Agents become dramatically more useful when your marketing work is database-led (campaigns, assets, tasks, channels, personas). Then the agent can reliably query, summarize, update statuses, and create rows/pages with consistent structure.
3) Recommended “Agent-ready” marketing system (minimum viable)
If you want agents to run marketing end-to-end, organize around 4–6 core databases.
A) Campaigns database
- Campaign name (title)
- Objective (select)
- ICP / Persona (select or relation)
- Channel (multi-select)
- Owner (person)
- Status (status)
- Start date / End date (date)
- KPI target (text/number)