At our core, we believe in the power of self-accountability. It's not just about getting the job done; it's about doing so without the constant need for follow-ups. This approach not only strengthens our mutual trust but also underscores our respect for each other's time. Historically, creative agencies have often hired to compensate for operational weaknesses, accepting excuses like 'difficult to work with' or 'they'll reply when they feel like it' as the price of creative brilliance. We wholeheartedly challenge this notion.
Account managers spend nearly a third of their time during challenging weeks, chasing colleagues for updates. Sending reminders, making repeated calls to understand unacknowledged messages, pacifying clients on overdue deliverables, and reiterating unanswered chat queries. It's their least preferred task.
We're confident that by streamlining team dynamics, we can repurpose this lost time more productively. Our vision leans towards valuing creators over coordinators—prioritizing those in creative roles who are self-driven and account managers who prefer proactive teammates.
At the Hub, self-follow-up is a given. Let's master the basics: Honor your commitments. If you're running late, send a message ahead of time. Respond promptly when queried, and if you can't, communicate swiftly. This straightforward approach is our strategy for early operational efficiency. It's already the norm for our creative peers in branding. We're making it standard on the agency front.