<aside> 🎯

We believe in the power of self-accountability. It's not just about getting the job done—it's about doing so without the constant need for follow-ups. This approach strengthens our mutual trust and underscores our respect for each other's time.

</aside>

🧠 Why this matters

Historically, creative agencies have often hired to compensate for operational weaknesses, accepting excuses like "difficult to work with" or "they'll reply when they feel like it" as the price of creative brilliance. We wholeheartedly challenge this notion.

Account managers spend nearly a third of their time during challenging weeks chasing colleagues for updates. Sending reminders. Making repeated calls to understand unacknowledged messages. Pacifying clients on overdue deliverables. Reiterating unanswered chat queries. It's their least preferred task.

We're confident that by streamlining team dynamics, we can repurpose this lost time more productively.

🎨 Our vision

We lean towards valuing creators over coordinators—prioritizing:

• Creative roles who are self-driven
• Account managers who prefer proactive teammates
• Systems that free up time for meaningful work

At the Hub, self-follow-up is a given. We're making it standard across all fronts.

📐 The basics we honor

• Honor your commitments: Do what you say you'll do, when you say you'll do it.
• Communicate ahead of time: If you're running late, send a message before the deadline.
• Respond promptly: When queried, reply quickly. If you can't, communicate swiftly.
• Close the loop: Keep stakeholders updated without needing reminders.

This straightforward approach is our strategy for early operational efficiency. It's already the norm for our creative peers in branding. We're making it standard on the agency front.