<aside> 🗣 “To improve is to change; to be perfect is to change often.” -Winston Churchill
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Meme Marketing is the use of memes to promote your brand narrative. It's a fun, low-effort way to connect with your audience and increase your engagement rate, as memes are highly shareable.
Traditional marketing measures only conscious data when most of the decision is subconsciously made.
Engagement offered by Traditional marketing is low.
Traditional marketing tends to be relatively expensive.
Traditional marketing is gradually losing its audience.
People appreciate when humor is directed at them in a relatable way, and memes are the epitome of this. Memes are often created with the purpose of being relatable and shared among many people.
Memes are not copyrighted nor related to any specific brand. These are so generic that anyone can own, create, and share any meme without any restriction.
Memes have a considerably long life span. A meme is also a thing of obsession. It remains in the market till the time its overuse doesn’t irritate the users.
Memes can be a powerful marketing tool for brands. They can help brands stay relevant by always hopping into the latest trends and getting audience attention.
75% of millennial's share memes,
38% follow meme page on social media.
Indians spend average 30 minutes daily scrolling through memes,
74% send memes to make people smile.