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Good feedback comes from believing in your colleague's potential and wanting to help them be their best self. Here's how we give feedback that creates real growth.

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📣 What makes feedback effective

• Be candid and direct: Skip the disclaimers and niceties that dilute your message. Intellectual honesty builds respect.
• Align on the problem first: Resistance to solutions usually means people aren't seeing the same problem.
• Choose your medium wisely: Email works for updates. Sensitive topics need in-person conversations.
• Give time to prepare: For complex or controversial issues, let people gather facts and process before the discussion.

⏰ When to share feedback

• In the moment: Share feedback when it's most helpful, not just during formal reviews.
• As part of everyday communication: Make it a natural part of how we work together.
• Before problems compound: Earlier is better than later.

✨ The power of positive feedback

• Favor positive over negative: High-performing teams share nearly 6× more positive feedback than average teams.
• Be specific with praise: Vague praise leads to confusion. Name exactly what your colleague did right.
• Activate growth: Positive feedback stimulates reward centers in the brain, opening people to new directions.

🚫 What to avoid

• Criticizing the person instead of the action: Focus on what happened, not who they are.