BLEND COMMUNITY
The Blend Community is one around Food, Fiction and Fashion. They were looking to establish a brand identity and build a community around their three niches.
We curated a fitting social media strategy by cracking a balance between being sassy and informative to build an online presence which was further supplemented by the curation of its first ever offline event- Blend Bazaar.
The brand saw a monthly reach of over 2 million accounts and grew from a page with 20,000 odd followers to one that has over 62,000 followers today!