Let’s be honest, organizing an extensive event, is a difficult task! From creating hype or FOMO to letting the community be a part of an enormous event and making it a BIG Hit on The DAY of it.
The Hub Bengaluru & Team ATSUMARU did it all! 💪
Sounds interesting? Read the entire CASE STUDY here 👇
<aside> 📌 Abrar Basith - Founder of I Know A Guy (IKAG) Productions, has a specialty in hosting incredible events! From event conceptualization to event planning, design, marketing, and execution setup.
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ATSUMARU is an IP owned by IKAG Productions for the past couple years. Every year, a minimum of two ATSUMARU events are hosted across Bengaluru.
<aside> 👀 Here’s a recap of one of the previous ATSUMARU event - hosted by IKAG Productions.
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https://www.youtube.com/watch?v=w21LUzwq01Y
<aside> 👀 This year the client was looking to host the event on a larger scale and desired it to be BIGGER BETTER & BOLDER! The purpose of the event was to bring everyone together and just have a **GOOOD TIME!**🥳
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ATSUMARU Euphoria is the biggest and boldest event ever hosted by IKAG Productions x The Hub Bengaluru, on a massive scale with 12-hours of music combined with anime aesthetics and a wide variety of food from the best restaurants in Bangalore. What else? We even had some of the best creators in the country come over and experience this event! 🔮
🚀 Lack of awareness: People were mostly unaware of ATSUMARU and how this event is different from ordinary ones.
🚀 Ticketing Prices: The event was priced at Rs. 2000/-, which is quite high in comparison to other events in Bangalore that usually cost between Rs. 800-1200/-. Having said that, because it was an exclusive event, the client felt that the price was justified.
As a Media House and a Creative Agency, The Hub Bengaluru is India’s largest and fastest growing community of Creators, where we’ve hosted 600+ events in the last 5 years.